Hi! 👋🏾

We're Frɛsh Apparel! Your go-to for the freshest and most comfy styles to rock at your zoom meetings, on your chill out days and virtual 'rich aunty vibez' parties! 

We have styles for all moods and all things homely, soft, and comfy here at Frɛsh and we pride ourselves on being a black business that is inclusive and is determined to promote black, of all shades, across the globe!

We started off as a small passion project 6 years ago, with a desire to see more faces like ourselves on and in clothing that didn't feel like tokenism, fetishisation, or cultural appropriation. Just wanting our beautiful black faces being represented by us and normalised in the British fashion media. 

Then 2020 struck!

And we realised something - Be the change you want to see today. Because no-one else will do it for you.

So we did. And here we are!

And we are determined to drive this conversation forward until it one day no longer needs to be had.

Be you. Be #freshlyfemme.

Shop Fresh Apparel London and be the person you want to see today!

PLEASE NOTE: Due to COVID regulations in the UK, shipping may be delayed.

To prioritise staff safety; all items bought from Fresh Apparel London cannot be returned or exchanged.